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    Italian delegation

    Italian delegation

    About the delegation

    The Italian delegation brings together key players from Italy’s cultural and creative industries, spanning electronic music, digital arts, live entertainment and cultural innovation. It includes representatives from Filmmaster and Lux Entertainment, active in large-scale live productions and immersive experiences, as well as Bright Festival, Linecheck and MEET, connecting digital creativity, music and new media. The delegation is further enriched by creative practitioners working across live design, visual content, computational design and emerging technologies, reflecting Italy’s diverse and interdisciplinary cultural ecosystem.

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    Delegation participants

    Filmmaster

    Filmmaster

    Celebrating its 50th anniversary in 2026 – is one of Italy’s most prestigious and long-established production and creative companies, representing the highest expression of Made in Italy excellence. It was the first company in Italy to drive the event industry, helping define and shape it; the Italian company with the highest number of Bea World Awards – the industry’s leading international festival; the first Italian company to open operational offices in the Middle East; and one of the very few worldwide to have produced both Summer and Winter Olympic and Paralympic Ceremonies, including the Milano Cortina 2026, Torino 2006, and Rio 2016 Ceremonies.


    Since 2000, Filmmaster has organized 50 Ceremonies, Flag Handovers, Celebrations, Grand Openings, and inaugurations of stadiums, airports, and ports. It has conceived and delivered projects for Expo, UEFA (including the last four UEFA European Football Championships and three UEFA Champions League Finals), Copa América, Copa Libertadores, EuroLeague Final Four, America’s Cup World Series, Formula 1 Baku, Dubai World Cup, World and European Championships for sports federations, the Mediterranean Games, and numerous international organizations.

    Adriano Martella

    Creative Director

    Adriano Martella is a Creative Director with more than twenty years of international experience in ceremonies, major events and brand experiences. Recognised for his ability to conceive projects on a global scale, he combines storytelling, immersive design and event innovation to create emotions that resonate far beyond the stage.

    He is currently Creative Director of the Closing Ceremony of the Milano Cortina 2026 Olympic Games and the Opening Ceremony of the Milano Cortina 2026 Paralympic Games, one of the most ambitious live productions on the international stage. As Head of Creative at Filmmaster, he has led a portfolio of award-winning projects, including for UEFA EURO, the UEFA Champions League, EXPO Milano, as well as numerous major cultural events across Europe and beyond.
    Bright Festival

    Bright Festival

    Bright Festival is an international platform dedicated to digital creativity, connecting art, technology, music and innovation. Since 2019, it has produced festivals, exhibitions and cultural projects in Italy, Germany and internationally, in collaboration with institutions, universities, leading companies, artists and creative studios worldwide.

    The programme combines digital and immersive art, lighting design, audiovisual performances, electronic music, educational activities and professional events, creating spaces for experimentation, knowledge exchange and new forms of creative expression.

    Claudio Caciolli

    Founder & Creative Director

    Linecheck

    Linecheck

    Linecheck Music Meeting and Festival is Italy’s key meeting point for music innovation and global industry connections. Based in Milan, it brings together the people, ideas and perspectives shaping the music ecosystem, creating opportunities to connect, exchange and explore what’s next.

    Christoph Storbeck

    Partnerships Lead

    Christoph is the Partnerships Lead of Linecheck Music Meeting & Festival Milano, Italy’s primary music conference happening annually in the third week of November. He manages Clap Your Hands Say Yeah and Tempers. For the award winning boutique festival Ypsigrock, Castelbuono, Sicily, Christoph is taking care of the international relations. Within the last two decades represented artists, booked and managed tours, promoted concerts and b2b events, looked after rights, research and policy, and has been coordinating release and tour campaigns internationally. Born and raised in Germany, Christoph resides in Palermo and is a founding member of the Music Managers Forum Italy.

    Lux Entertainment

    Lux Entertainment

    Lux Entertainment is the parent company of the Balloon Museum, an international arts organization founded in Rome in 2021 that uses inflatable sculpture as a point of departure to realize large-scale, immersive installations. In his role, Dobrovich oversees the artistic strategy, artist selection, and curatorial development of exhibitions presented in major international venues including Paris, London, Madrid, Milan, New York, and San Francisco. 

    Francesco Dobrovich

    Head of Art & Curation

    Francesco Dobrovich is the Head of Art & Curation for Lux Entertainment, a Rome-based company specializing in large-scale immersive art exhibitions and digital culture initiatives. With more than fifteen years of experience in curatorial leadership and cultural production, Dobrovich has developed and directed major artistic programs across Europe and internationally, working with leading contemporary artists, institutions, and large public audiences.

    From 2019 to 2025, Dobrovich served as Creative Director and Strategist of Videocittà, playing a central role in the festival’s creative, strategic and organisational development. Over seven years, he helped redefine its positioning, curatorial identity and growth model, building and developing its team, expanding its institutional and international networks, and transforming Videocittà into one of Europe’s leading platforms for digital and immersive culture, with large-scale site-specific installations across some of Rome’s most distinctive locations and the development of Agorà, its professional programme for international exchange and networking.

    He also conceived and directed Co-Vision, a Creative Europe cooperation project bringing together eight leading European digital and new media art festivals and four research institutions.

    Dobrovich is Professor and Coordinator of the International Master in Arts Management at the Istituto Europeo di Design (IED), an international postgraduate program delivered across Rome, Florence, Venice, and Naples, and he served until 2025 on the Scientific Committee of the National Gallery of Modern and Contemporary Art in Rome.
    OMBRA Studio

    OMBRA Studio

    Ombra Design Limited is a collective of creative disruptors, dedicated to redefining the visual language of live performance and events. Founded in 2019, they deliver culturally impactful, world renowned shows across the globe.

    As the Co-Founder of their London based design studio, Giulia De Paoli acts as the Managing Director, Executive Producer, and Account Specialist. Her expertise in leading talent to achieve their creative vision while maintaining a sharp, strategic mindset has allowed her to spearhead the management of some of the world's top creative experiences across Europe and the US, consistently delivering a unified, professional, and technically ambitious team. With a track record founded on high-stakes execution, Ombra provides the technical infrastructure for artists to inhabit their wildest concepts without compromise. By merging bespoke content, lighting, technology, digital design, and kinetic architecture, their team of specialists leverage cutting-edge techniques to tell stories on an international scale. Going beyond the design experience, Ombra builds living, breathing environments across stadiums and immersive digital worlds, bridging the gap between human imagination and the outer limits of technology.

    Laura Civetti

    Laura Civetti

    Laura Civetti is a Tech designer and researcher focused on Computational design and digital fabrication for garment design. Believing in the use of data as material to design, her works interweave the human body, materials and additive fabrication to explore new design methodologies. Her works range from generative system patterns to biobased 3D-printed systems, reflecting a deep engagement with sustainable practices. Laura is also co-founder of Quasizeros, a startup dedicated to designing products through 3D printing organic materials. 


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