BrandingCGI VideoCreativity
NotReal
Valeria Moreiro
Biography
Valeria Moreiro is Co-Founder & Creative Director of NotReal, a design-driven creative house with an impressive portfolio boasting projects for renowned brands like Microsoft, Squarespace, eBay, Google, and Nike, among others.
Valeria's visionary creative direction and branding expertise have been pivotal in transforming NotReal into an innovative, creative force. She excels in leading unique brand identities that resonate with contemporary audiences.
Valeria's background in branding and motion graphics design enables her to strike a perfect balance between creativity and organization, positioning brands at the forefront. From captivating complex CGI design systems to live action scenarios she leads NotReal in delivering pioneering projects that leave a lasting impact.
Currently based in the vibrant city of Madrid, Spain, Valeria shares her life with her loving family, which includes their adorable Chihuahua, Roma. As she continues to steer NotReal towards new heights, her impact on the industry only grows stronger, inspiring both her team and the wider creative community.
Mercedes Serrano was born in Buenos Aires and has been based in Madrid for the past four years, where she works as Head of Production at NotReal. With over 15 years of experience bringing projects to life across 2D and 3D animation, stop motion, mixed media, and VFX, she works closely with creative directors to develop smart, scalable production strategies.
At NotReal, she has collaborated with brands such as Microsoft, Google, J.P. Morgan, and ServiceNow, contributing to projects recognized with awards around the world. Mercedes loves mapping out detailed plans and carefully thought-out processes, always leaving room for play… and for bending the rules a little.
Outside of work, she’s part of a collective embroidery club in Madrid and loves catching films at her local neighborhood cinema, where good company is always part of the plan.
Gallery
©NotReal
About the talk
What does it mean to be creative today?
What does it mean to be creative today?
How do we keep creativity alive while working within briefs, budgets, timelines, feedback loops, and expectations?
Maybe creativity isn’t about escaping constraints, but learning how to work with them. At NotReal, we believe good processes and the right mindset can create the space where ideas grow, collaboration flows, and creativity can actually thrive.