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    Marina Willer
    CreativityJoyImagination

    Pentagram

    Marina Willer

    WebsiteInstagram23 OCT · 15:30 · Théâtre de Namur — Grande Salle

    Biography

    Marina Willer is a Partner at the legendary design firm Pentagram and one of the most respected creative voices in the design world. Marina has led brand identity projects for iconic institutions such as Tate, Amnesty International, and Rolls-Royce. 

    Beyond design, she’s also an accomplished filmmaker, with her documentary Red Trees premiering at the Cannes Film Festival. Her work blends colour, optimism, and deep human insight — qualities rooted in her Brazilian upbringing and enriched by decades in London.

    Gallery

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    ©mel_castro_duarte, ©natural_history_museum, ©Marina Willer

    About the talk

    Human First

    "This will be a talk about the power of creativity and joy in times of uncertainty. How I use creative methods to design, finding unusual ways of working to create more surprising outcomes for a wide range of projects.

    With the proliferation of AI as a shortcut for creativity, we see a lot of sameness and lack of originality especially in branding and digital design. I don’t deny AI and its impact in everything we do, but we approach design always with human imagination first. We will talk about the relationship between my personal creative explorations and the client work, how they feed of each other and help me find a healthy balance.

    I will also talk about joy as a creative act and a form of resistance, an antidote to the pessimism and lack of perspective that dominates much of the world today."

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