Critical ThinkingAICreativityProcess
CLEVER°FRANKE
Lauren Lundholm
Biography
Lauren Lundholm is a senior designer with 7 years of experience designing across complex industries. She moves fluidly between hands-on design and guiding teams and clients toward stronger outcomes, staying close to the real-world context to understand what matters most.
Currently at CLEVER°FRANKE, she’s delivered elegant solutions for clients including LGT, Boeing, and the National Science Foundation, working across data, design and technology to turn ambitious ideas information into strategies, data-driven services, and design systems.
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About the talk
Protect Your Practice
The design landscape is shifting fast. Tools change every month, more of the process can be handed to AI, and many designers are re-examining their role in the field.
In boxing, the referee's instruction before every fight is simple: protect yourself at all times. This talk draws parallels between lessons from the ring and my design practice. It looks at what keeps people motivated through challenging, unpredictable work, and how to turn discomfort into data: a signal of what's worth protecting.