CreativityCritical Thinking Human Interactions
REF Digital
Romain Prache & Marc-André Dandurand
Biography
Marc-André is a Principal Designer at REF Digital. He is Montreal-based creative with extensive experience in high impact creative and design projects. Over his career he has had the chance to work with many clients on different types of digital projects. From documentaries like Dada Data and Space Advisor to international brands like Adidas, CCM, Dime, Dr. Pepper, and even work for large government institutions, he always tries to bring originality and functionality together for the best brand experience possible.
With nearly two decades in digital, Romain has moved from hands-on creative development to leading product strategy at the intersection of design, technology, and business. Born and raised in Paris, he has been based in Montreal since 2011, where he built his practice across award-winning creative agencies and studios, work that also earned him a seat as a Jury Member for international design awards. Today, as Partner and Head of Product at REF Digital, he leads product vision across composable technologies and AI adoption, helping brands build beautiful and memorable digital experiences.
Gallery
©REF Digital
About the talk
It's not you, it's us: Understanding client personas and how to work with them
Although many Designers, Developers and Project Managers would rather put headphones on and work undisturbed, the nature of agency work involves closely collaborating with clients. And, let’s face it, navigating these relationships steadfastly and harmoniously is the key to success. In this talk, Marc-André and Romain will explore these everyday relationships, covering key client personas and offering battle-tested creative approaches that will make everyone happy (yes, it’s possible).
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