CreativityImmersive ArtInteraction DesignInteractive InstallationsLight InstallationTechnology
Moment Factory
Catherine Turp
Biography
Catherine Turp is a visionary leader in experiential design. As Senior Director of Creation at Moment Factory, she masterfully blends art, technology, and design to craft unforgettable experiences. With expertise in large-scale installations and live performances, she pioneers new creative frontiers, mentoring talent and empowering creative leaders to push the boundaries of immersive storytelling.
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©Moment Factory
About the talk
WHEN EXPERIENCES BECOME ALIVE
The art of orchestrating living environments
Experiential creation has long relied on orchestration: images, sound, timing, space and surprise carefully composed to guide attention and create emotion.
Today, experiences are becoming more responsive, participatory and adaptive, reacting to performers, audiences, and changing environments.
Through a series of projects and experiments, this keynote explores the space between orchestration and emergence, and how intention, spectacle and emotion can coexist with unpredictability, participation and evolution.
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